Tuesday, 21 September 2021

Here’s How To Reinvent Your Business For An International Audience

Are you thinking about expanding your business? If so, then you need to consider how to appeal to an international audience. This will mean that you need to grow your business in new directions and make certain changes to your overall model. Here are some of the key suggestions that we recommend to reach this crucial new audience group. Do note that you can reach an international audience, even with a small business if you make the right choices. 


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International Transactions 


First, you should think about international transactions and how to make them easier. One of the ways that you can do this is by setting up a Euro bank account. This will make it easier to handle transactions from customers in Europe. You don’t need a bank account for specific places across the world, but it will streamline the process of taking payments and ensure that transactions are more rapid for your customers. If you explore this option, then do make sure that you are comparing the bank accounts available to find one that provides the right benefits for your business. 


Translations 


It’s possible that you are thinking about appealing to an audience where the native language isn’t English. If that’s the case then you need to make sure that you are thinking about completing professional translations. You might think that you can rely on options like Google translate. However, this is not the case. The problem with Google translate and other similar possibilities is that they are not completely accurate. So, they can make your business look far less professional as an option for customers. It’s better to hire a professional to ensure that your message doesn’t get lost in translation and with it, the sale. 


Market Research


You need to make sure that you are completing the right level of research when you are trying to appeal to a new international audience. It’s important to understand the different pain points of this fresh audience. They are always going to be different to the audience that you have already been selling to.  A marketing agency will complete the research for you and do all the legwork. This means that you don’t have to worry about your business going down the wrong path when expanding overseas. 


New Products And Services 


It is possible that your current selection of products and services won’t appeal to an international audience. But that doesn’t mean that you shouldn’t still try to reach that particular audience. You should think about bringing in new products and services that are going to appeal to this new audience. Again, this is going to require the right research. You need to make sure that there is demand for the products that you are going to introduce. It could also be worth working on a USP to ensure that you can compete with businesses that are already selling similar products to this audience.


Landing Pages 


Next, you should consider adding landing pages to your website. Landing pages are a great way to introduce a new audience to your business as well as the specific products or services that you are offering. These can be written to ensure that they are going to connect with an international audience and even be written in their native language. A key element of a landing page is the CTA. It needs to be direct enough that it is going to lead your audience where you want them to go. You might want to think about using a professional to create your landing pages to ensure that they are going to convert. 


Social Media Choices 


Finally, you need to think about ensuring that you are using social media the right way. With social media you can guarantee that you are able to appeal to specific target audiences and their interests. This is another area where research is key. You need to understand how to appeal to your audience on social media based on their culture as well as what is most likely to resonate with them. It could be worth hiring a social media manager to ensure that you take the right approach here. 


We hope this helps you understand everything that you need to consider right to ensure that you are in the right position to sell to an international audience. If you explore the right possibilities here, then you can grow your business to new heights and deliver the high levels of profitability that you hoped for. This can also help you ensure the longevity of your company. 


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